The $500k Rule

With @properties' exclusive commission program, The $500k Rule, sellers receive full-service marketing and representation — while keeping more of their equity.

How it works:

• Traditional listing commission applies to the first $500,000

• Only 1% listing commission on the value above $500,000

• Full-service marketing, negotiation, and exposure

• Designed specifically for higher-value homes

Example:

Traditional commission model:

3% of $800,000 = $24,000

The $500k Rule:

3% of $500,000 = $15,000

1% of $300,000 = $3,000

Total rate for $800,000 = $18,000

**YOU SAVE $6,000**

while still receiving full-service marketing, negotiation, and exposure

How much will YOU save with our exclusive commission program?

$600,000 sale = $2,000 savings

$700,000 sale = $4,000 savings

$800,000 sale = $6,000 savings

$900,000 sale = $8,000 savings

$1,000,000 sale = $10,000 savings

$1,200,000 sale = $14,000 savings

You work hard to earn your equity.

Isn't it time you stopped being penalized for it when you sell your home?

Complete the form below to schedule a consultation with our experienced agents. Your equity will thank you later!

Questions? View Seller FAQ

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The $500k Rule

Seller FAQ

We know sellers may have questions about how The $500k Rule works, who it applies to, and why we structured it this way. Here are a few of the most common questions we expect to hear.

What is The $500k Rule?

The $500k Rule is a pricing structure we offer on select listings where the commission adjusts once your home value exceeds $500,000. In simple terms, it allows higher-priced homeowners to keep more of their equity without sacrificing the marketing, exposure, or service needed to get top dollar.

Why does this only apply to homes over $500,000?

Great question. It really comes down to how the numbers work. At higher price points, we are able to reach a revenue threshold that allows us to scale our business more efficiently. That gives us the flexibility to reduce commission while still delivering the same high-level service and marketing. On lower price points, that margin simply is not there in the same way.

Does this mean you offer less service on homes under $500,000?

Not at all. Every listing we take on receives the same core approach: professional marketing, strategic pricing guidance, strong negotiation, and consistent communication. Our reputation is built on delivering results across all price points, and that does not change.

Are higher-priced listings going to get more attention?

No, and that is important. We have built our systems, marketing, and team structure so that every listing gets full exposure and attention. In fact, homes in lower price ranges often move quickly because of buyer demand, so we stay very hands-on there as well.

If you can reduce commission on higher-end homes, why not just lower it for everyone?

Because doing that would require cutting back somewhere, and that is not something we are willing to do. The $500k Rule allows us to offer pricing flexibility when the numbers support it while still maintaining a high standard of service for every client we work with.

Is this just a way to attract more luxury listings?

We are always looking to grow in the higher-end market, but not at the expense of the relationships that built our business. We work with a wide range of clients, and that is something we take a lot of pride in.

What if my home is close to $500,000?

If your home is near that range, we will walk through pricing strategy together and talk through the options available. Our goal is always to position your home in a way that maximizes your outcome, both in terms of sale price and overall net proceeds.

If I do not qualify for The $500k Rule, is there still value in working with you?

Absolutely. The biggest value we provide is not just in pricing. It is in knowing how to position your home in the market, negotiating strongly on your behalf, helping you avoid costly mistakes, and creating a strategy that puts you in the best position to win.

Is this a limited-time program?

Right now, it is something we are actively offering as part of how we continue to evolve our approach and create more value for sellers. If you are curious whether it applies to your home, we would be happy to have that conversation.

Our goal is simple: to help you make a smart move, protect your equity, and feel confident in the process from beginning to end.

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The $500k Rule

Seller FAQ

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